![]() ![]() ![]() I also wanted to be able to demonstrate that the data from SEO tools shouldn’t be taken for gospel, but rather, they should be used for broad trend identification and quick-and-dirty competitor analysis.ĭisclaimer: This research and its results are certainly not intended to favor or discredit any particular SEO tool. ![]() Keep in mind that SEMrush, on average, reports a 25% lower (or higher) number of keywords than the average SEO tool.” Having had this conversation so many times over the past decade, I decided that I wanted to compare the different outputs between tools to determine if there were any consistencies or generalizations that can be made when reporting and making decisions.įor example: I want an SEO to be able to say, “According to SEMrush, this is the total number of keywords you rank for. To non-SEO people, this feels like a convenient cop-out to answering a simple question: “Why can’t you give me accurate data?” Nobody likes to hear, “Well, these tools all measure things in different ways and are never 100% … yada yada yada.” Have you ever had a client (or boss) that called out discrepancies between the SEO tools you use?Īs an SEO, it’s tough to have that conversation. ![]()
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